We did the unthinkable to make first-time gun buyers think twice before purchasing. First, we opened a gun shop in New York City, connecting each firearm in our store to a tragic and preventable act of violence, persuading gun buyers in real-time to think twice. Then, on our website, we dove deeper, garnering a 3+ minute average site interaction with a staggering bounce rate of just 17%, increasing gun control petition signatures by 1250%, and driving an increase of 3000% in online donations. 

Cannes Lions Gold - Promo and Activation (2),  Cannes Lions Gold - Outdoor, Cannes Lions Gold - PR, Cannes Lions Gold - Branded Content, Cannes Lions Gold - Media, Cannes Lions Gold - Design, Cannes Lions Silver - Film, Cannes Lions Silver - PR, Cannes Lions Silver - Outdoor, Cannes Lions Silver - Direct, Cannes Lions Silver - Promo and Activation, Cannes Lions Silver - Design, Cannes Lions Silver - PR, One Show Gold - Film, One Show Gold - Design, One Show Gold - Cross Platform, One Show Gold - Cross Platform, One Show Gold - Direct, One Show Gold - Film, One Show Gold - Print & Outdoor, One Show Silver - PR, One Show Merit - Design, D&AD - Graphite White Pencil, D&AD - Wood White Pencil, Clio Gold - Guerrilla, Clio Bronze - Film, Clio Bronze - PR, Mashable’s Top 10 Creative Commercials of the Year, #1 of Adweek’s Most Read Advertising Stories of 2015, Adweek’s Top 10 ads of the year, #2 One Show's most awarded campaign - 2016, #3 Cannes' most awarded campaign - 2015